Do you ever wonder why your websites and marketing messages aren’t producing the kinds of results you were hoping for? Are you questioning the effectiveness of your social media and other online marketing efforts? You’re not alone.
ADR Professionals have an easy time telling people close to us why our company is unique, why our work is amazing, and why more people should know about all the insanely cool things we do. But when we try to formalize that message in any way—developing website copy, writing an article, or creating a company presentation—we sometimes lose that human message.
If you’re building websites, writing blog posts, or any kind of copy directed at your potential client, you need to know them so well that you can, quite literally, finish their sentences. Sure, it’s about the important legal items we convey, but it’s also about how and why we say them.
Emotion drives most purchases we make. Use emotional Power Words to motivate your prospective clients to feel something which just might result in a contact lead.
Fear is a powerful motivator. The fear of mistakes, of spending money we don’t have, or of rushing something which should be done carefully. Use words that speak protection.
Trust is everything online. Do not assume that you are perceived as legit. Use specific words to convey trust and to ensure your prospective clients feel safe before engaging with you.
People are more incentivized to engage with your services if they think they’ll miss out otherwise. Use these power words to imply urgency to your offer, promotion, or content.
Unless you show the value of engaging your services, clients are not going to. It’s as simple as that. Here are the essential marketing words which can be used to show value.